Greg Viljoen – Medium

Greg Viljoen

Greg Viljoen

Trends in Purpose-Driven Business: What’s Next?

The Rise of Purpose-Driven Companies

5d ago

Trends in Purpose-Driven Business: What’s Next?

5d ago

Greg Viljoen

Key Social Media Trends Shaping Purpose-Driven Campaigns

As we navigate the rapidly evolving landscape of social media, it’s crucial for purpose-driven brands like ours to stay ahead of trends and…

Oct 16

Key Social Media Trends Shaping Purpose-Driven Campaigns

Oct 16

Greg Viljoen

The Role of AI in Empowering Marginalised Communities in Africa

As we navigate a rapidly changing digital landscape, Artificial Intelligence (AI) emerges as a transformative tool that can help bridge the…

Sep 25

The Role of AI in Empowering Marginalised Communities in Africa

Sep 25

Greg Viljoen
in
Antaeus AR

Harnessing the Power of Mobile Journalism (MOJO)and Augmented Reality for Social Impact

The Importance of MOJO Journalism and Augmented Reality

Aug 31

Harnessing the Power of Mobile Journalism (MOJO)and Augmented Reality for Social Impact

Aug 31

Greg Viljoen

The Power of Explainer Videos and WhatsApp Integration

The Explainer Video: A Key To Communication

Aug 30

The Power of Explainer Videos and WhatsApp Integration

Aug 30

Greg Viljoen

Purpose-Driven Influencers: Who to Use and Who Not To

In today’s saturated market, finding the right influencers to represent your brand can be a daunting task. It’s not just about the numbers…

Aug 29

Purpose-Driven Influencers: Who to Use and Who Not To

Aug 29

Greg Viljoen

Brand Films: Emotive Purpose-Driven Storytelling

In today’s digital age, brand films are a pivotal tool for purpose-led brands and companies. These films are not just about marketing…

Aug 28

Aug 28

Greg Viljoen

11 social media hooks for better engagement

A social media hook is anything that grabs a person’s attention and stops them from scrolling past your content, in other words, ignoring…

Aug 28

11 social media hooks for better engagement

Aug 28

Greg Viljoen

Metrics: Reach vs. Impressions — Which is more important?

Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail…

Aug 27

Metrics: Reach vs. Impressions — Which is more important?

Aug 27

Greg Viljoen

Paid Media ROI for NPOs & Purpose-led businesses

Paid Media ROI (return on investment) is one of several important measurement metrics we monitor and use to evaluate campaigns we work on…

Aug 26

Paid Media ROI for NPOs & Purpose-led businesses

Aug 26

Greg Viljoen

Greg Viljoen

Father, Surfer, Muso, Producer, Content Creator & Strategy Ninja, Founder @biggerthanmeZA, Husband to @robyn_on_earth - Kommetjie, CT

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