Key Social Media Trends Shaping Purpose-Driven CampaignsAs we navigate the rapidly evolving landscape of social media, it’s crucial for purpose-driven brands like ours to stay ahead of trends and…Oct 16Oct 16
The Role of AI in Empowering Marginalised Communities in AfricaAs we navigate a rapidly changing digital landscape, Artificial Intelligence (AI) emerges as a transformative tool that can help bridge the…Sep 25Sep 25
Published inAntaeus ARHarnessing the Power of Mobile Journalism (MOJO)and Augmented Reality for Social ImpactThe Importance of MOJO Journalism and Augmented RealityAug 31Aug 31
The Power of Explainer Videos and WhatsApp IntegrationThe Explainer Video: A Key To CommunicationAug 30Aug 30
Purpose-Driven Influencers: Who to Use and Who Not ToIn today’s saturated market, finding the right influencers to represent your brand can be a daunting task. It’s not just about the numbers…Aug 29Aug 29
Brand Films: Emotive Purpose-Driven StorytellingIn today’s digital age, brand films are a pivotal tool for purpose-led brands and companies. These films are not just about marketing…Aug 28Aug 28
11 social media hooks for better engagementA social media hook is anything that grabs a person’s attention and stops them from scrolling past your content, in other words, ignoring…Aug 28Aug 28
Metrics: Reach vs. Impressions — Which is more important?Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail…Aug 27Aug 27
Paid Media ROI for NPOs & Purpose-led businessesPaid Media ROI (return on investment) is one of several important measurement metrics we monitor and use to evaluate campaigns we work on…Aug 26Aug 26