Brand lift is a term used to describe the increase in consumer awareness and preference for a particular brand as a result of marketing efforts. Essentially, it measures how much more effective a campaign is at generating interest and engagement with a brand compared to not running a campaign at…

If you have big ambitions and hopes for your content on Instagram, you will need an Instagram video strategy to reach those goals. Posting Stories, Reels or short-form video may seem easy enough but how does one ensure that you get your desired results? Plus, it seems easy enough to…

The future of purpose-led marketing with AI is incredibly exciting, as it offers brands new opportunities to connect with consumers on a deeper level while leveraging technology to drive results. As with any technological advancements most of us are still weary of the thought that artificial intelligence has the ability…

Purpose-led marketing continues to grow each year and by now, any brand of a significant size would be errant in not acknowledging the importance of this. The explosion of social media over the past decade means that today’s 20-something consumer has grown up in a digital world with the understanding…

Purpose driven brands have been on a steady rise for some time now. In the past a company’s mission statement would promise commitment, the best service, competitive pricing and quality products. But today businesses with these type of mission statements are regarded as commodities and big brands try everything to…

purpose /ˈpəːpəs/ noun noun: purpose; plural noun: purposes 1. the reason for which something is done or created or for which something exists. What about Purpose? What if we all had purpose? We hear so much about purpose these days. We are told to find our purpose, practice self-love and…

Purpose brands or purpose-led brands often focus on sustainability or environmental purpose and these are usually linked to marketing campaigns and/or budgets. This is not a bad thing! Any form of tangible, genuine purpose that addresses these issues is good, right? In June 2021 we wrote a blog called Your…

Purpose driven brands have been on a steady rise for some time now. In the past a company’s mission statement would promise commitment, the best service, competitive pricing and quality products. But today businesses with these type of mission statements are regarded as commodities and big brands try everything to…

A digital audit is a comprehensive review of a business or brand’s digital assets. Typically this involves inspecting, examining, and analysing these assets to determine the effectiveness of each one and to identify where and how these can be improved. A digital audit is a generalised term that describes different…