Purpose driven brands have been on a steady rise for some time now. In the past a company’s mission statement would promise commitment, the best service, competitive pricing and quality products. But today businesses with these type of mission statements are regarded as commodities and big brands try everything to…

purpose /ˈpəːpəs/ noun noun: purpose; plural noun: purposes 1. the reason for which something is done or created or for which something exists. What about Purpose? What if we all had purpose? We hear so much about purpose these days. We are told to find our purpose, practice self-love and…

Purpose brands or purpose-led brands often focus on sustainability or environmental purpose and these are usually linked to marketing campaigns and/or budgets. This is not a bad thing! Any form of tangible, genuine purpose that addresses these issues is good, right? In June 2021 we wrote a blog called Your…

Purpose driven brands have been on a steady rise for some time now. In the past a company’s mission statement would promise commitment, the best service, competitive pricing and quality products. But today businesses with these type of mission statements are regarded as commodities and big brands try everything to…

A digital audit is a comprehensive review of a business or brand’s digital assets. Typically this involves inspecting, examining, and analysing these assets to determine the effectiveness of each one and to identify where and how these can be improved. A digital audit is a generalised term that describes different…

We have written extensively about Generation Z, Generation Y and Millennials in previous blogs. Having done considerable research for these blogs, and for different campaigns we’ve run for clients, past and present, understanding Generation Z is often still met with a mixture of trepidation and a sense of caution by…

Technology has played a massive role in growing purpose-led business models, something we advocate here at Bigger Than Me, so when we came across a list of innovation trends that have real tangible purpose to them, we thought it would make a really good read. The source of this blog…

Brand purpose should not be confused with a brand promise or a brand’s mission statement. A company’s mission statement has traditionally always promised things like quality, exceptional service and competitive pricing and revolved around the performance of the business and its employees. …

A lot of people are still trying to get their head around Blockchain technology and now there’s a new kid on the block called NFT. If you are still struggling with the concept of Blockchains beyond the trading of crypto currencies such as Bitcoin, Ethereum and others, we wrote a…