Creating an Instagram Video Strategy that Scales
If you have big ambitions and hopes for your content on Instagram, you will need an Instagram video strategy to reach those goals.
Posting Stories, Reels or short-form video may seem easy enough but how does one ensure that you get your desired results?
Plus, it seems easy enough to post a couple of videos, I mean everybody is doing it, so how hard can the whole process be?
What most business owners discover though, is that the time it takes to create videos, to schedule them and to post them is only half the story — and even this takes time!
The other half of the story is that once you start to roll out your content, without an Instagram video strategy, your results will be mixed at best.
Add to that the pain of trying to figure out what to do next when these social media posts are not your primary focus and it won’t be long before you realise you may need help!
In short when it comes time to scale your results and your output you may find that trying to sustain a regular schedule becomes a challenge.
Add to this that you can’t quite figure out what is working and what isn’t and the frustration mounts quickly.
Developing an Instagram video strategy that scales involves several key steps:
- Define your goals
Before you start creating videos for Instagram, you need to define your goals. Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you have a clear idea of what you want to achieve, you can tailor your video content to meet those objectives.
- Identify your audience
Who are you trying to reach with your Instagram videos? What are their interests, pain points, and behaviours? Knowing your target audience will help you create content that resonates with them.
- Storyboard your video content
By storyboarding all your short-form videos and stories in advance you can weave a compelling narrative through a series of multiple short videos. Continuity is the key here.
- Write copy for your Stories and Reels
It may just be a Reel or a Story but bear in mind that the copy is not only part of the message you put out, it also helps Instagram’s algorithms with your reach if done properly.
Reels for example, can have up to 30 #tags but if you include some of these keywords in the caption itself to add context it can improve the chance of delivering your content to the right audience.
- Determine your video formats
Instagram offers several video formats, including Reels, Stories, and in-feed videos. Each format has its own strengths and weaknesses, so you need to choose the ones that best align with your goals and audience.
- Create a content calendar
A content calendar will help you plan and organize your video content. It should include the topics you’ll cover, the format you’ll use, and the publishing schedule.
- Optimise your videos for Instagram
Instagram is a visual platform, so it’s important to make sure your videos look great. This means using high-quality visuals, adding captions, and using appropriate hashtags.
- Promote your videos
To reach a wider audience, you need to promote your videos. This can involve running paid ads, partnering with influencers, or leveraging other social media platforms.
- Analyse your results
Finally, you need to track and analyse your results. This will help you understand what’s working and what’s not and you can then adjust your strategy, accordingly.
