Greg Viljoen – Medium

Greg Viljoen

Marketing Tips: 10 Benefits of Purpose led Marketing

Purpose led marketing has gained traction and for good reason.

3 min readMay 26, 2023

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Marketing Tips: 10 Benefits of Purpose led Marketing

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Greg Viljoen

Measuring Brand Lift & Optimising Brand Perception in the digital space

Brand lift is a term used to describe the increase in consumer awareness and preference for a particular brand as a result of marketing…

3 min readMay 26, 2023

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Greg Viljoen

Creating an Instagram Video Strategy that Scales

If you have big ambitions and hopes for your content on Instagram, you will need an Instagram video strategy to reach those goals.

3 min readMay 26, 2023

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Creating an Instagram Video Strategy that Scales

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Greg Viljoen

The Future of Purpose Led Marketing with AI

The future of purpose-led marketing with AI is incredibly exciting, as it offers brands new opportunities to connect with consumers on a…

2 min readMay 26, 2023

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The Future of Purpose Led Marketing with AI

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Greg Viljoen

10 purpose-led marketing trends for 2023

Purpose-led marketing continues to grow each year and by now, any brand of a significant size would be errant in not acknowledging the…

3 min readFeb 3, 2023

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10 purpose-led marketing trends for 2023

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Greg Viljoen

Purpose driven brands — marketing hype or legit?

Purpose driven brands have been on a steady rise for some time now.

3 min readSep 23, 2022

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Purpose driven brands — marketing hype or legit?

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Greg Viljoen

What if we all had purpose?

purpose

3 min readSep 23, 2022

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What if we all had purpose?

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Greg Viljoen

Purpose brands — beyond marketing

4 min readJul 28, 2022

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Purpose brands — beyond marketing

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Greg Viljoen

Purpose driven brands — marketing hype or legit?

Purpose driven brands have been on a steady rise for some time now.

3 min readJul 28, 2022

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Purpose driven brands — marketing hype or legit?

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Greg Viljoen

Why a Digital Audit can help your business

A digital audit is a comprehensive review of a business or brand’s digital assets.

3 min readMay 18, 2022

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Why a Digital Audit can help your business

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Greg Viljoen

Greg Viljoen

Father, Surfer, Muso, Producer, Content Creator & Strategy Ninja, Founder @biggerthanmeZA, Husband to @robyn_on_earth - Kommetjie, CT

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